Hibbert Advisory Group

Executive Advisory

Product Leadership.AI Strategy.Business Transformation.

Helping founders, executives, and organizations identify, prioritize, and implement AI initiatives that drive measurable business outcomes.

Trusted Across

Global Media, SaaS, Nonprofit, Sports, and AI Organizations

  • 1.42M+

    Monthly Users Supported

  • 99

    Countries Launched

  • 60%

    Partner Adoption

  • $10M+

    Programs & Budget Leadership

Supporting 1.42M+ users across 99 countries through product, growth, and AI transformation leadership.

How I Help

Challenges We Solve — And How We Engage

Organizations engage Hibbert Advisory Group when they need clarity, alignment, and execution. Flexible models move teams from uncertainty to measurable outcomes.

The Challenges Leaders Bring

  • We know AI matters.
    We don't know where to start.

    Outcome: Identify high-value AI opportunities, prioritize initiatives, and create an implementation roadmap.

  • Product investments aren't generating expected results.

    Outcome: Align product strategy, customer needs, and business objectives around measurable outcomes.

  • Adoption is lower than expected.

    Outcome: Improve stakeholder alignment, adoption planning, and organizational buy-in.

  • We need executive-level product leadership.

    Outcome: Fractional product leadership, roadmap guidance, and strategic decision support.

  • We need a go-to-market strategy.

    Outcome: Define positioning, launch planning, commercialization strategy, and growth frameworks.

  • We are navigating organizational transformation.

    Outcome: Create clarity, accountability, and execution plans that support transformation initiatives.

Engagement Models

  • AI Opportunity Assessment

    2–4 Weeks

    Structured executive assessment focused on identifying high-value AI opportunities and creating an actionable roadmap.

  • Product Strategy Advisory

    Strategic guidance for roadmap development, prioritization, growth opportunities, and stakeholder alignment.

  • Fractional Product & AI Leadership

    Ongoing executive-level support for organizations needing product, AI, and transformation leadership.

  • Transformation Partnership

    Multi-month advisory engagement focused on organizational transformation, adoption, and execution.

Let's Explore What's Possible

Whether you're evaluating AI initiatives, scaling products, or navigating transformation, let's identify where meaningful impact can be created.

Start Discovery IntakeSchedule Discovery Call

Services

Advisory for leadership teams

Three defined engagements, each intended to produce clarity, a prioritized plan, and leadership support your team can implement.

Product Growth & Revenue Diagnostic

Starting at $3,500

Clarity on what drives growth and what constrains it

A structured review of product, funnel, pricing, and go-to-market performance. We identify revenue constraints, prioritization gaps, and near-term opportunities supported by evidence.

Best For

  • Revenue growth challenges
  • Product-market fit refinement
  • Go-to-market optimization

Deliverables

  • Revenue & conversion bottleneck analysis
  • Product friction assessment
  • Monetization opportunity review
  • Prioritized 90-day growth roadmap
  • Executive findings presentation
Learn more →

AI Opportunity Assessment

Starting at $3,500

Focused assessment of applied AI opportunities

Identify where AI can reduce cost, improve efficiency, and strengthen execution across the business.

Most leadership teams recognize AI matters. The challenge is prioritization. We identify use cases with clear business value and a practical path to adoption.

Deliverables

  • AI opportunity assessment
  • Workflow automation review
  • Tooling and vendor recommendations
  • Risk and governance considerations
  • Executive findings presentation
  • 90-day implementation roadmap
Learn more →
Most Comprehensive

Fractional Product & Strategy Leadership

Engagements begin at $8,000/month

Executive-level product, growth, and operational leadership without the cost of a full-time executive hire.

Ongoing partnership with your executive team on product direction, roadmap governance, cross-functional alignment, and board-level narrative, calibrated to your stage and resourcing.

Best For

  • Executive teams
  • Scaling organizations
  • Founder support

Deliverables

  • Product strategy & roadmap governance
  • Executive stakeholder alignment
  • Product operating model optimization
  • Leadership coaching for product teams
  • Board & investor narrative support
  • Monthly strategic advisory sessions
Learn more →
AI Opportunity AssessmentAI Strategy & RoadmapFractional Product LeadershipDigital Transformation

Typical Engagement Timelines

  • Product Growth & Revenue Diagnostic

    2–3 Weeks

  • AI Opportunity Assessment

    2–4 Weeks

  • Fractional Product & Strategy Leadership

    Monthly Engagement

What Happens Next

A defined path from initial conversation to actionable strategy for leadership teams that need progress without unnecessary overhead.

  1. 01

    Discovery Intake

    Share your goals, challenges, and priorities through a brief intake so we can prepare for a focused conversation.

  2. 02

    Assessment & Findings

    A structured review resulting in executive-ready recommendations aligned to your business context.

  3. 03

    Strategic Roadmap

    A practical action plan designed to create measurable business outcomes your team can execute.

Who We Serve

Ideal Clients

Built for organizations that need senior-level product, growth, and AI strategy without adding unnecessary complexity.

  • Growth-stage startups
  • SaaS companies
  • Media & digital platforms
  • Nonprofits
  • Community-focused organizations
  • Founder-led businesses

Industries

Sector expertise

Executive advisory tailored to the operational, regulatory, and strategic realities of your industry.

Outcomes

Proven Outcomes at Scale

Measurable business impact across global media, SaaS, nonprofit, sports, and emerging AI organizations.

View All Experience

Global Media

The New York Times

Audience growth and subscription performance at scale

Key Outcome

Supported 1.42M+ monthly users

  • Increased engagement by 40%
  • Increased subscription conversion by 27%

Media & Entertainment

Paramount

International digital launch and mobile excellence

Key Outcome

Launched digital experiences across 99 countries

  • Achieved 46% peak adoption

Nonprofit

Management Leadership for Tomorrow

Product repositioning and partner adoption

Key Outcome

Repositioned and launched new product offerings

  • Achieved 60% adoption across partner portfolio

Executive Proof & Authority

Enterprise Experience & Business Impact

Helping organizations launch products, scale platforms, modernize operations, and turn emerging technologies into measurable business outcomes.

Over 15 years of experience leading product strategy, digital transformation, platform launches, operational modernization, and AI-driven innovation across media, technology, SaaS, and consulting organizations.

  • The New York Times

    New York Times

    Expanded Mobile Product Portfolio

    Helped expand the New York Times mobile portfolio from a single application to multiple applications supporting audience growth, engagement, and product innovation.

    Focus Areas

    • Product Strategy
    • Mobile Products
    • User Experience
    • Portfolio Growth
  • Paramount

    Paramount

    OTT & Streaming Platform Initiatives

    Supported large-scale streaming and digital platform initiatives helping deliver premium content experiences across global audiences.

    Focus Areas

    • OTT Platforms
    • Digital Products
    • Customer Experience
    • Platform Delivery
  • CBS Radio

    CBS Radio

    Digital Transformation & Product Innovation

    Led product and operational initiatives supporting digital modernization and business transformation efforts.

    Focus Areas

    • Digital Strategy
    • Product Delivery
    • Operations
    • Change Management
  • Penton Media

    Penton Media

    Product Growth & Operational Excellence

    Supported digital product innovation and operational improvements across media and information businesses.

    Focus Areas

    • Product Management
    • Process Optimization
    • Operational Excellence
    • Growth Strategy
  • JobFit AI

    JobFit AI

    Built & Launched AI Career Intelligence Platform

    Created and launched an AI-powered SaaS platform helping professionals identify opportunities, analyze skills, optimize resumes, and accelerate career growth.

    Focus Areas

    • AI Products
    • SaaS
    • Platform Development
    • Generative AI
  • Hibbert Advisory Group

    Hibbert Advisory Group

    AI, Product & Transformation Advisory

    Helping organizations identify, prioritize, and execute AI, product, and digital transformation initiatives that drive measurable business value.

    Focus Areas

    • AI Strategy
    • Fractional Product Leadership
    • Digital Transformation
    • Executive Advisory

Impact at a glance

15+

Years Experience

Enterprise Product Leadership

AI Strategy & Transformation

Platform Development

Operational Excellence

Executive Advisory

Ready to Accelerate Your Next Initiative?

Whether you're exploring AI opportunities, scaling a product organization, modernizing operations, or launching a new platform, Hibbert Advisory Group can help.

Request a Consultation
Michael Hibbert, Founder and Principal Advisor

About

Michael Hibbert

Founder & Principal Advisor

15+ years leading product strategy, digital transformation, audience growth, and AI initiatives across media, technology, nonprofit, and startup organizations.

View executive profile →Connect on LinkedIn →

Representative Organizations

  • The New York Times
  • Amazon
  • Roku
  • Peloton
  • Paramount
  • WarnerMedia
  • ViacomCBS
  • Stadium
  • MLT

Research & Thought Leadership

Latest insights

Executive research and perspectives on AI strategy, transformation, and leadership—designed for decision-makers, not casual readers.

AI Opportunity AssessmentAI Strategy & RoadmapGlobal AI Report 2026
View All Insights

Hibbert Research

Research & Frameworks

Original research, proprietary frameworks, and executive reports—developed to help leadership teams navigate AI, product strategy, and transformation with discipline.

  • Hibbert AI Readiness Framework diagram showing five dimensions — leadership, data, technology, process, and workforce readiness — surrounding a central AI readiness score
    Strategic FrameworkFramework

    Hibbert AI Readiness Framework

    A proprietary methodology for assessing organizational readiness across leadership, technology, workforce, process, and data dimensions.

    Strategic Frameworks18 min read
    Explore →
  • AI Leadership Gap pyramid showing leadership, strategy, governance, and product thinking above tools, models, and automation at the base
    Executive PerspectiveFeatured Perspective

    The AI Leadership Gap

    Why organizations focusing solely on AI tools often fail to create transformational outcomes.

    AI Strategy14 min read
    Explore →
Explore Research

Engage

Let's Identify Where Impact Is Possible

Start with a Discovery Intake so we can understand your goals, challenges, and priorities before recommending the right engagement model.

Start Discovery IntakeSchedule Discovery Callmike@hibbertadvisorygroup.com