Global Media
The New York Times
Audience growth and subscription performance at scale
- Supported 1.42M+ monthly users
- Increased engagement by 40%
- Increased subscription conversion by 27%
- Reduced churn by 15%
Proof & Experience
Experience at Scale
Representative engagements demonstrating product leadership, AI strategy, and transformation outcomes.
Media & Entertainment
Paramount
International digital launch and mobile excellence
- Launched digital experiences across 99 countries
- Achieved 46% peak adoption
- Increased mobile audience growth across multiple experiences
- Digital Day Award-winning mobile experience
Nonprofit
Management Leadership for Tomorrow
Product repositioning and partner adoption
- Repositioned and launched new product offerings
- Achieved 60% adoption across partner portfolio
- Developed employer and leadership engagement strategies
Sports & AI
Paribus Labs
AI platform commercialization and league expansion
- Developed commercialization strategy for AI-powered sports platforms
- Drove 30%+ adoption across European leagues
- Built go-to-market and licensing strategies
AI Platform
JobFit
End-to-end AI product launch
- Conceived, designed, and launched AI-powered career intelligence platform
- Built resume intelligence, matching, portfolio, and advisory capabilities
- Led product strategy, UX, development, and go-to-market execution
Michael Hibbert
Founder & Principal Advisor
15+ years leading product strategy, digital transformation, and AI initiatives across media, technology, nonprofit, and startup organizations.
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